Digital Marketing - Search Engine Optimization

1. Analytical Check of Existing Code

• Conduct a detailed audit to identify structural and functional problems in HTML, CSS and JavaScript code.

• Identify areas that require optimization to increase loading speed and overall performance.

2. Performance and Load Optimization

• Implement minification, caching and compression techniques to reduce page load time.

• Improve server-side and client-side rendering responsiveness, thus enhancing the user experience.

3. Creating an SEO-Friendly Structure

• Restructuring the markup so that it is understandable to search engines, with proper use of meta tags, alt tags, schema markup and structured data.

• Integrating tools to facilitate indexing and optimize internal links.

4. Mobile & Responsive Optimization

• Ensuring that the code is fully adapted for mobile devices, enhancing the site's friendliness and ranking in mobile searches.

5. Continuous Monitoring and Testing

• Conducting test scenarios (Test Events) to verify the correct operation of the code after each modification.

• Continuous analysis with tools such as Google PageSpeed ​​Insights, Lighthouse and WebPageTest to measure performance and adapt our strategies to the evolving requirements of SEO.

• Increased Visibility & Better Ranking:
  By optimizing the code, you ensure that search engines understand the content and structure of your website, leading it to the top positions of organic results.

• Improved User Experience:
  A clean and fast code reduces loading time, improving the visitor experience and reducing the bounce rate.

• Competitive Advantage:
  By adopting international standards and the best SEO techniques, you gain the advantage over competitors, attracting new opportunities and customers.

• Continuous Support & Optimization:
  With the support of our team, we continuously monitor your website's performance and adjust changes for optimal results, either through a one-time project or in the form of a maintenance contract.

1. Initial Analysis & Audit:
   Collect data from existing code and analyze performance statistics to identify areas that need intervention.

2. Strategy Planning:
   Formulate a customized optimization strategy based on audit findings and your business needs.

3. Implementation & Improvements:
   Apply optimization techniques optimization in all areas of the code, aiming to increase performance and compliance with SEO standards.

4. Checking & Delivery:
   Conduct final testing and expert evaluation to confirm optimization, with the final delivery of a fully certified and optimized website.

5. Continuous Improvement:
   Provide maintenance services and ongoing monitoring to ensure that your website always remains up to date with the latest developments and requirements of search engines.